Eccentric, flashy, unmistakable and cheeky - yet oozing with style
In 1983, founded by Franco Moschino in Milan, the Italian brand's fashion line soon rocked the scene. Conventions were questioned and rules of their own were drawn up. Unusual ideas, for example, a love of cartoon characters, extravagant prints and patterns, became Moschino's signature trademarks. Moschino fragrances were launched in 1987, reflecting the brand's unconventional fashion lines.